Starbucks in Italy
I’ve had espresso from vending machines in Italy that was better than any coffee I ever had at Starbucks. Now they intend to open a branch in Milan.
Here’s an excerpt from an article in L’Italo Americano that deals with the issue.
Does Italy Really Need Starbucks?
” . . . there’s little doubt that Italian coffee remains the best in the world: it’s a typical case of “why should you change or improve something that’s already perfect?” Italian coffee is not a matter of variety, but of extremely high quality: from the selection of the coffee, to the way it’s toasted and brewed, every drop of caffé has to be absolutely perfect. And whoever had coffee in Italy knows it pretty much always is.”
Read the whole article HERE
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